It really has been a team effort between both Karleigh and Daniel since the very beginning. In the beginning it was mostly Karleigh making the books, with Daniel doing some of the binding, while putting more time in on the business and marketing side of things. But it was Karleigh's show, and Dan's role grew until now (for some time now, really) we both do a good share of the bookbinding. All along we've both wanted to reflect the fact that we both run the shop, and write the blog, and finally (finally!) we've settled on a name. With etsy's recent-ish-ly allowing shop owners to change their shop names, this allows us to more easily implement the change we've wanted to make for a while now.
We will be changing the blog name to match, and expect to have the new name and look in place within the week.